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Reimagining Meal-kit Upselling

Leveraging the food pairing concept in Marley Spoon's meal-kit subscription to drive upselling, increasing the market attachment rate by ~2.5%

Reimagining Meal-kit Upselling

Leveraging the food pairing concept in Marley Spoon's meal-kit subscription to drive upselling, increasing the market attachment rate by ~2.5%

Redesigning Re-subscription Strategy

Translating research and customer insights into a redesigned meal-kit subscription flow, resulting in a ~6% increase in conversion rate.

Automating Product Return

Streamlining return management by automating manual process, reducing customer service team's weekly workload by 20 hours.